The goal: connect our generation to a telephone provider client that had little resonance with a younger audience. With a team of 20 students and two staff members, we spent months figuring out how to authentically deliver an imperfect campaign that truly resonated. In a landscape flooded with corporate, empty advertising, creating a campaign that didn’t feel like it was pandering to drive sales was of the utmost importance.
Our main video spot—described by judges and competitors as the “most ambitious” piece of creative in the field—took a risky comedic angle on Gen Z’s phone overuse, told from the perspective of being over-users ourselves. We weren’t afraid to take tonal risks that may have hurt our standing with more traditional marketing judges, however earning the loudest and only noticeable audience reaction of the competition.
Shot and coordinated for almost a month at more than ten different locations, with both paid actors and NSAC members, our campaign had sprawling ambitions—and ultimately became a strong contender in AT&T’s competition.
Engineers Without Borders (EWB) at the UNL chapter does crucial work in the Lincoln community as well as in multiple countries around the globe, led by the hard work and professionalism of the student members that drive it. Since the chapter hadn’t showcased the accomplishments and impact of these students in years, EWB reached out to our Jacht Agency to create an inspired testimonial piece. The video aimed to help garner donations at fundraising events while also highlighting the experiences and personalities that potential future members could expect if they chose to join this compelling organization.
After location scouting on the University of Nebraska–Lincoln campus, we brought the stories of two current EWB students to life through engaging, multi-angle interview setups. These were creatively combined with a Zoom interview featuring an alum and enriched with archival footage and photos to fully realize the vision of the EWB client.
